Our insurance journey – what it means for you

It’s all about you! The goal of our insurance journey is to provide the best experience for you and your clients to do business with us, from start to finish:

1. Easily navigate relevant products that make sense for your clients, today (with options for tomorrow)
2. Easily and quickly submit your business
3. Clients quickly receive their coverage and related documents

We understand that sometimes our changes may be frustrating, but we evolve with the best of intentions, for you! As our environment continues to change, we’ll continue to adapt our products and tools. This means a selection of products that make sense for your clients, today and tomorrow, and digital tools and processes that make it easier and faster for you and your clients to do business with us.

With most insurance buyers (68%) wanting to conduct transactions online, we are providing digital options for you to do business with your clients and build stronger relationships.¹

We continue to adapt by evolving our products and tools to stay in tune with our ever-changing environment. 

For example, everyone had to adapt quickly during the pandemic, and Manulife was no different. We accelerated our business in both the products we offered, such as coverage for COVID-19, and digital tools and processes to do business with us. We increased opportunities for you to do business with your clients and us, digitally and online, because of the need to physically distance and not conduct business in person. 

Digital tools designed to speak to each other so they auto-populate information, prompt you to provide necessary information, and allow for non-face-to-face interaction, to save you and your clients’ time. This is to help free up time for you to grow your business by taking on more clients and strengthening relationships with existing clients.

Beyond our tools, we’re focused on offering products that deliver unique value in the market. Our Manulife Vitality program is a different approach to insurance that does just that. It’s designed to reward clients for making healthier choices, with the opportunity to earn gift cards, discounts, and potentially save on their premiums. Customers get the coverage they need, with extra value they can’t get anywhere else.

We’re evolving our digital tools and that means bringing more products to our go-forward digital illustration and application tools, Manulife Illustrations (sign in required) and Manulife E‑Application (sign in required). This year, more products will move over to these go-forward online tools, and we’ll continue to let you know when they do.

Learn more about our digital ways of doing business to help your business:

• Manulife’s Insurance Digital Desk (PDF) – For help on “how” to use our digital tools, talk to someone on the phone, or through email, at 1-855-664-2541 or digital_desk@manulife.ca.
• E-Business Solutions page – get up to speed with e-processing 
• Insurance Training Corner (sign in required)
• Tech transformation article – Digital supports to help grow your advisor business