Zoom Communication Inc.: keeping the good times going?
Publication date: 5 May 2023
Issue publication date: 7 November 2023
Abstract
Purpose
The purpose of this study is to describe how Zoom became the tope video conferencing service across the globe.
Research methodology
This case was developed from secondary sources including industry reports, academic, newspaper, periodical sources, company annual reports, social media sites and company websites. This case has been classroom tested with undergraduates in a strategic management course as a capstone course.
Case overview/synopsis
The case study describes the rapid growth of Zoom Communications Inc., a San Jose based publicly traded video conferencing company founded in 2011 by Eric Yuan. It illustrates the competition in the online meeting solutions industry in late 2020, during the COVID-19 lockdown. To explain how Zoom became the top video conferencing service across the globe, the case highlights the attractiveness of the market and the competitive advantage of Zoom over its rivals. Students can evaluate the internal capabilities and competencies of Zoom as well as identify key challenges in the external environment for sustaining Zoom’s competitive advantage.
Complexity academic level
This case study is suitable for strategic management classes for upper-level undergraduates and at the graduate level for MBA and/or master students. It prepares students to discuss core concepts in strategy, such as competitive strategy and competitive forces that shape strategy.
Keywords
Acknowledgements
Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.
Citation
Ahmadsimab, A., Tajeddin, M. and Fralich, R. (2023), "Zoom Communication Inc.: keeping the good times going?", , Vol. 19 No. 6, pp. 800-824. https://doi.org/10.1108/TCJ-12-2021-0229
Publisher
:Emerald Publishing Limited
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