Toronto, ON July 2021. Sweets from the Earth, Canada’s leading vegan baking company, has acquired Shockingly Healthy, a plant-based superfood focused bakery promoting body-benefiting, whole food dessert bars. The official announcement was made in Toronto in July 2021, while the deal was signed in June 2021.
Sweets from the Earth Vice President, Marc Kadonoff, states: “The addition of Shockingly Healthy to the Sweets from the Earth family brings complementary and innovative baked goods to our current lineup. We expect to continue the innovation and R&D to bring delicious legume-based desserts and confectionary to the Canadian and US marketplace”.
The acquisition of Shockingly Healthy fits into the Sweets from the Earth mission to connect more people to real food, as well as the commitment to growing healthier plant-based communities.
ABOUT SWEETS FROM THE EARTH
Sweets from the Earth was founded in 2002 with a passion for and a dedication to creating all-natural vegan baked goods. Named one of Canadian Business Magazine’s Fastest Growing Companies from 2014-2021 and one of Canada’s Top Growing Companies by the Globe and Mail, Sweets from the Earth is a fast growing, family-owned bakery whose products can be found across Canada, as well as in the United States and Middle East. Their wide-ranging baked goods are handmade in small batches using only the finest, 100% plant-based ingredients – all crafted without the use of artificial flavours, colours or preservatives. Founder and President Ilana Kadonoff was named one of Canada’s Top Female Entrepreneurs in Canada.
ABOUT SHOCKINGLY HEALTHY
Shockingly Healthy began in 2013 with a holistic nutritionist-designed line of healthy and empowering whole-food desserts. Harnessing the goodness of chickpeas and dates, Shockingly Healthy brownies and blondies were created for a guilt-free, decadent dessert experience. The line was founded in the belief that eating nutrient dense foods will sustain the body’s energy for longer periods of time.
CONTACT
Marc Kadonoff, Sweets from the Earth
(647) 436-2004, ext. 201 | (888) 866-2004
