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Creative Clarity: A practical guide for bringing creative thinking into your company
This book is built on a simple premise: Most companies don't know what creativity really is, so they can't benefit from it. They lack creative clarity.
Creative clarity requires you to do four things:
1. Choreograph a creative strategy, describing a clear future even among the blurry business landscape.
2. Grow teams that include those creative, unpredictable outcasts; give them the space to produce amazing work; and build a unique form of trust in your company culture.
3. Institutionalize an iterative process of critique, conflict, and ideation.
4. Embrace chaos but manage creative spin and stagnation.
This book is primarily for people in charge of driving strategic change through an organization. If you are a line manager responsible for exploring a horizon of opportunity, the book will help you establish a culture of creative product development in which your teams can predictably deliver creative results. You'll learn methods to drive trust among your team members to enable you to critique and improve their work. And as an organizational leader, you'll complement your traditional business strategies with the new language and understanding you need to implement creativity in a strategic manner across your company.
In a creative environment, chaos is the backdrop for hidden wonderment and success. In this book, you'll gain clarity in the face of that chaos, so you can build great products, great teams, and a high-performing creative organization.
Creative clarity requires you to do four things:
1. Choreograph a creative strategy, describing a clear future even among the blurry business landscape.
2. Grow teams that include those creative, unpredictable outcasts; give them the space to produce amazing work; and build a unique form of trust in your company culture.
3. Institutionalize an iterative process of critique, conflict, and ideation.
4. Embrace chaos but manage creative spin and stagnation.
This book is primarily for people in charge of driving strategic change through an organization. If you are a line manager responsible for exploring a horizon of opportunity, the book will help you establish a culture of creative product development in which your teams can predictably deliver creative results. You'll learn methods to drive trust among your team members to enable you to critique and improve their work. And as an organizational leader, you'll complement your traditional business strategies with the new language and understanding you need to implement creativity in a strategic manner across your company.
In a creative environment, chaos is the backdrop for hidden wonderment and success. In this book, you'll gain clarity in the face of that chaos, so you can build great products, great teams, and a high-performing creative organization.
- GenresDesign
194 pages, Kindle Edition
Published October 18, 2017
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Displaying 1 - 2 of 2 reviews
November 24, 2017
Posiblemente esté en el límite de lo subjetivo, pero me encanta cómo Jon Kolko describe de manera tan clara, conceptos tan abstractos.
La creatividad es una de las competencias más importantes para la creación de valor y por alguna razón sigue siendo algo “bonito”.
En el primer libro que leí de Kolko, estaba descrita la síntesis como la magia detrás del Diseño. En el segundo, la empatía como la base para el proceso de diseño de productos. Y ahora, en menos de 200 páginas, la claridad creativa como la base para transformar equipos u organizaciones.
En otras palabras, del Design Thinking a la transformación de organizaciones. Otra vez el autor escribió “el libro de mi vida”.
Incluye conceptos como: patrones, restricciones, iteraciones, visión, historias, etc. Pero no quiero contar todos los secretos (todavía)—vale la pena el libro.
La creatividad es una de las competencias más importantes para la creación de valor y por alguna razón sigue siendo algo “bonito”.
En el primer libro que leí de Kolko, estaba descrita la síntesis como la magia detrás del Diseño. En el segundo, la empatía como la base para el proceso de diseño de productos. Y ahora, en menos de 200 páginas, la claridad creativa como la base para transformar equipos u organizaciones.
En otras palabras, del Design Thinking a la transformación de organizaciones. Otra vez el autor escribió “el libro de mi vida”.
Incluye conceptos como: patrones, restricciones, iteraciones, visión, historias, etc. Pero no quiero contar todos los secretos (todavía)—vale la pena el libro.
February 24, 2019
A great, highly practical peace on creative and innovative leadership. Kolko clearly walks through mindsets, methods, techniques, and cultural values that are needed for a creative organization.
Great balance of inspirational and practical.
Great balance of inspirational and practical.
Displaying 1 - 2 of 2 reviews