Apparel & Footwear

Winning The Battle Against Counterfeit Apparel

In the retail and fashion industry, originality is everything. With the quantity and quality of counterfeit products on the rise, the need for innovative brand protection security solutions to ensure consumers are getting authentic products is critical to brand owners.

As your brand grows, bad actors are never far behind. Fake apparel damages brand value and organizations are left to deal with poor quality dupes, logo abuse, patent & copyright infringement, pricing violation and consumer engagement. Nanotech’s brand protection solutions deliver an exceptional blend of enhanced security and immediate visual impact as customers authenticate your product.

According to OECD (Organization for Economic Co-operation and Development), fakes account for 3.3% of global trade ($509 billion) while clothing and footwear accounted for 38% of civil seizures. 44% of industry experts agreed that large-scale counterfeit networks erode brand value more than gray markets or unauthorized listings on social media platforms.

Our Solution

We understand that Brand impersonation runs rampant, and it quickly permeates industries involved in fashion and clothing retail. META are leaders in protecting authentic apparel and fashion goods using leading-edge nanotechnology. We develop custom security labels that are difficult to replicate due to our patented nano-optic technology developed for protecting banknotes from counterfeits. Our advanced authentication technology seamlessly integrates into hangtags, apparel packaging, multiple substrates and invites consumers to engage with the products to ensure the product is genuine. META’s Brand Protection solutions protect and help fashion brands by offering secure product authentication, track and trace capability and differentiated brand enhancing images.

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