About this program

  • Credential Awarded: 3 Year Advanced Diploma
  • Campus: Niagara-on-the-Lake
  • Code: 0491 P0491
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Overview

Are you looking for a dynamic business career in the competitive world of marketing and want to hit the ground running?

As a Business Administration – Marketing (Co-op) graduate, you have substantial industry connections and extensive real-world experience, enabling you to deliver outstanding results to your clients.

Highlights
  • Proximity to one of the world’s busiest international borders provides high-value experiential learning opportunities including a co-op term between years two and three.

  • Outstanding student success in provincial, national and international sales and marketing competitions.

  • Over 100 individual Niagara College and Marketing student award recipients at Ontario Colleges’ Marketing Competition.

  • Graduates may pursue certification through the Canadian Institute of Management.

Career Opportunities
  • Advertiser or media buyer
  • Brand, business or event manager
  • Customer relations or fundraising specialist
  • Market research analyst
  • Sales representative/manager
  • Sales and marketing coordinator
  • Small business strategist
  • Social media coordinator
  • Sports promoter
  • Strategic business manager
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Courses

Term one (2024 Fall)
Code Course Name Credits
COMM1133 Writing Strategies 3
INTL1100 Fundamentals of International Trade 3
MKTG1301 Principles of Marketing 3
OPER1401 Operations Management I 3
PERS1301 Human Resources Management 3
MICR1493 Computer Applications 3
Term two (2025 Winter)
Code Course Name Credits
ACCT1198 Financial Accounting Concepts 3
COMM1340 Business Communications 3
ECON1441 Macroeconomics 3
MATH1206 Mathematics of Finance 3
MICR1583 Spreadsheet Applications 3
MKTG1320 Professional Selling I 3
Term three (2025 Fall)
Code Course Name Credits
COMM1445 Business Reports 3
MATH1310 Statistical Concepts 3
ACCT1300 Managerial Accounting 3
MKTG1311 Integrated Marketing Communication 3
MKTG1608 Marketing Research 3
Elective Information

Completion of additional General Education elective 1 course required

Term four (2026 Winter)
Code Course Name Credits
BUSN1155 Canadian Business Law 3
MGMT1141 Organizational Behaviour 3
MKTG1430 Marketing Applications 3
INTL1310 International Marketing 3
MKTG1221 Principles of Consumer Behaviour 3
Elective Information

Completion of additional General Education elective 1 course required

Term five (Co-op) (2026 Spring)
Code Course Name Credits
COOP1410 Co-op Work Term I 0
Term six (2026 Fall)
Code Course Name Credits
MGMT1314 Enterprise Resource Planning 3
ECON1141 Microeconomics 3
ENTR1123 The Entrepreneur 3
MKTG1510 Business to Business (B2B) Marketing 3
MKTG1511 Digital Marketing 3
MKTG1503 Marketing Management I 3
Term seven (2027 Winter)
Code Course Name Credits
MGMT1501 Integrated Strategic Management 3
MICR1510 Content Publishing 3
MKTG1615 Creative Advertising 3
MKTG1616 Marketing Management II 3
MKTG1617 Marketing Data Analytics 3
MKTG1618 Marketing Capstone Course 3
Program Outcomes Term: 1244
  1. develop a marketing plan that will meet the needs or goals of a business or organization.

  2. develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.

  3. determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.

  4. determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.

  5. determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.

  6. analyze the viability of a concept, product, good, and/or service in local, national or global markets.

  7. conduct market research to provide information needed to make marketing decisions.

  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.

  9. plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.

  10. develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.

  11. develop learning and development strategies to enhance professional growth in the field.

  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

  13. apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.

  14. apply the principles of business ethics and corporate social responsibility to business decisions.

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Admission Requirements

Ontario Secondary School Diploma (OSSD), or equivalent including the following required course(s):
  • English – any Grade 12 (C) or (U), or equivalent
Recommended Courses and/or Skills:

These courses and skills may help you succeed academically in this program, but they are not required for admission.

  • Mathematics – any Grade 12 (C) or (U)
Selection and Ranking

Applications are evaluated based on the published admission requirements. When the applicant provides proof of meeting the requirements, an offer of admission can be issued, provided space is available in the program.

Learn more about admission decisions.

Program Requirements
Transportation
  • Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
  • Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
Computer/Technology Requirements

Students are responsible for ensuring that they have a Microsoft Windows 10 based desktop or laptop system that meets or exceeds the following general personal computer technology requirements:

  • A desktop or laptop system running on an updated Microsoft Windows 10 operating system.
  • Minimum 256GB SSD storage and 8 GB memory.
  • An integrated or peripheral video camera, microphone and speaker system.
  • Reliable internet connectivity with Broadband capabilities (a minimum download speed of 5 Mbps) is recommended.

Niagara College will not be able to provide support for systems different than the above specifications. Any provided software may not operate properly. Academic software for your courses (supported under the Microsoft Windows 10 operating system) will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.

Note: There is no support for Chromebooks or Apple products for this program. (learn more)

Computer/technology requirements may be subject to change without notice.

All costs associated with program requirements are the responsibility of the student.

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Availability

Domestic Applicants Apply
International Applicants Apply
Legendfor intake status table
Open

Accepting applications

Waitlisted

Eligible applications will be placed on a waiting list

Closed

Not accepting applications

Suspended

No longer offered this term

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Tuition

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Co-op

A program with a co-op (co-operative education) component means that the curriculum combines an in-class education along with hands-on experience of working a job in the program's field of study.

During co-op work terms students are able to link what they learned in the classroom in a real workplace. Understanding the skills they've developed academically helps create a more meaningful college experience, and means they are better prepared for their career after graduation.

For Students
  • Co-op terms are paid. Earn while you learn!
  • Practice the skills you’ve learned in the classroom.
  • Gain experience in your field of study before you graduate.
  • Develop references and connections.
  • Hone your skills with feedback from your employer.
Learn More About Co-op @ NC
For Employers
  • Low cost with tax credits and other funding available.
  • Hire for peak season, staff coverage, special projects, etc.
  • Help prepare students with career-related work experience.
  • Minimal training required.
  • Proven recruiting strategy for future staff.
Hire NC Co-op Students

My experiences at Niagara College have been some of the most beneficial times of my life. The Marketing programs combined with the feeling that the faculty had a vested interest in my own personal success.

Justin Larsen, program graduate
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