ABSTRACT

Cognitive psychology as a field has matured considerably since the cognitive revolution of the 1960s. Creativity as an object of study has increasingly been undertaken by cognitive psychologists, yielding considerable insight into the ways that novel and useful ideas are generated. Despite these advances in creative cognition research, much of the work to date has focused on the generation of creative ideas (i.e., ideational cognition) rather than the implementation of these creative ideas into reality (i.e., innovative cognition). This chapter considers the scope of work to date on ideational and innovative creative cognition and barriers to the study of innovative cognition and suggests future directions for research that might overcome these barriers and more prominently situate cognitive psychologists in the quest to understand and enhance innovation.